Barry, Thomas E., <br/><br/>
Marketing : an integrated approach / 
Thomas E. Barry 
 - Chicago :  The Dryden Press,  1986. 
 - xxi, 798 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0030640636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.