Kotler, Philip. <br/><br/>
Marketing :  an introduction/  
Philip Kotler and Gary Armstrong. 
 - Englewood Cliffs, N.J. :   Prentice-Hall,   1987. 
 - xxi, 595 pages. :   color illustrations, photographs, charts ;   27 cm.  
<br/><br/>Includes bibliographical reference and indexes.  
<br/><br/><label>ISBN: </label>0135577454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Marketing.