Lovelock, Christopher H. <br/><br/>
Marketing challenges : cases and exercises  [Books]. 
edited by Christopher H. Lovelock, Charles B. Weinberg. 
 - New York  McGraw-Hill  1985 
 - Pages: 665 
<br/><br/><label>ISBN: </label>0070387869  0.00 
<br/><br/><label>LCCN: </label>84008950 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing -- Case studies.<br/>Marketing -- Problems, exercises, etc.