TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Marketing challenges : cases and exercises
SN  - 0070387869
PY  - 1985///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing -- Case studies.
KW  - Marketing -- Problems, exercises, etc.
ER  -