Lovelock, Christopher H. <br/><br/>
Marketing challenges :  cases and exercises / 
edited by Christopher H. Lovelock [and] Charles B. Weinberg.  
 - 2nd edition. 
 - New York :   McGraw-Hill,   1989. 
 - xi, 671 pages :   illustrations, photographs, maps, charts ;   25 cm.  
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9780070387898  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies. <br/>Marketing--Problems, exercises, etc.