TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Marketing challenges: cases and exercises 
SN  - 9780070387898 
PY  - 1989///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Case studies.
KW  - Problems, exercises, etc
N1  - Includes bibliographical references.
ER  -