Smith, P. R. <br/><br/>
Marketing communications :  an integrated approach / 
P. R. Smith.  
 - London :   Kogan Page Limited.,   1993. 
 - 403 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780749407759  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coomunication in marketing.