TY  - BOOK
AU  - Smith,P.R.
TI  - Marketing communications: an integrated approach 
SN  - 9780749407759 
PY  - 1993///
CY  - London : 
PB  - Kogan Page Limited., 
KW  - Coomunication in marketing.
N1  - Includes bibliographical references and indexes.
ER  -