Zikmund, William G., <br/><br/>
Marketing : creating and keeping customers in an e-commerce world / 
William G. Zikmund, Michael d'Amico 
 - 7th edition 
 - Australia :  South-western College publishing,  2001. 
 - xxxiii, 689 pages :  illustrations ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0324072694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.