TY  - BOOK
AU  - Zikmund,William G.
AU  - d'Amico,Michael
TI  - Marketing : creating and keeping customers in an e-commerce world
SN  - 0324072694
PY  - 2001///
CY  - Australia
PB  - South-western College publishing
KW  - Marketing
N1  - Includes index
ER  -