Bonoma, Thomas V. The marketing edge : making strategies work [Books]. Thomas V. Bonoma. - New York Free Press 1985 - Pages: 241 Abstracts Includes index and bibliography: p. 229-237. ISBN: 0029042003 0.00 LCCN: 85000560 Subjects--Personal Names: Marketing. Dewey Class. No.: HF/5415 / BON