TY  - BOOK
AU  - Bonoma,Thomas V.
TI  - The marketing edge : making strategies work
SN  - 0029042003
U1  - HF/5415 
PY  - 1985///
CY  - New York
PB  - Free Press
KW  - Marketing.
N1  - Abstracts Includes index and bibliography: p. 229-237
ER  -