Sowter, Colin V.,   1935- <br/><br/>
Marketing for the non-marketing manager :  marketing is too important to be left to the marketing department / 
Colin V. Sowter.  
 - London :   New York :   McGraw-Hill Book Company.,   1995. 
 - xvii, 235 pages :   illustrations, charts ;   23 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0077079647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.