TY  - BOOK
AU  - Sowter,Colin V.
TI  - Marketing for the non-marketing manager: marketing is too important to be left to the marketing department 
SN  - 0077079647
PY  - 1995///
CY  - London : , New York : 
PB  - McGraw-Hill Book Company., 
KW  - Marketing.
N1  - Includes bibliographical references and indexes.
ER  -