Holloway, J. Christopher. <br/><br/>
Marketing for tourism /  
J Christopher Holloway 
 - 4th edition. 
 - Essex,England :   Pearson Education Limited,  2004. 
 - xvii, 510 pages :  illustration (some.col.), maps ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 494-497) and index. 
<br/><br/><label>ISBN: </label>9780273682295 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Tourism.<br/> Tourism--Marketing.