Thomas, Michael J. <br/><br/>
Marketing handbook/ 
edited by Professor Michael J. Thomas. 
 - 3rd edition. 
 - Hants, England :  Gower,  1989. 
 - xxxiv, 805 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0566027461 9780566027468 
<br/><br/><label>Subjects--Personal Names: </label><br/> -- Handbooks, manuals, etc.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.