TY  - BOOK
AU  - Thomas,Michael J.
TI  - Marketing handbook
SN  - 0566027461
PY  - 1989///
CY  - Hants, England
PB  - Gower
KW  -  -- Handbooks, manuals, etc.
KW  - Marketing
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index
ER  -