TY  - BOOK
AU  - Buell,Victor P.
TI  - Marketing management : a strategic planning approach
SN  - 0070088659
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing -- Management.
N1  - Abstracts Includes indexes. Abstracts Includes indexes. Bibliography: p. 666-672
ER  -