Kotler, Philip. <br/><br/>
Marketing management :   analysis, planning and control/  
by Philip Kotler 
 - 5th edition 
 - London :  Prentice Hall,  1984. 
 - xxi, 794 pages :   illustrations ;  24 cm. 
<br/><br/> Reg. No: 1286 transferred to SVNR [19/11/02] 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135580242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.