TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : : analysis, planning and control/ 
SN  - 0135580242
PY  - 1984///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Reg. No: 1286 transferred to SVNR [19/11/02]; Includes bibliographical references and index
ER  -