Fletcher, Keith <br/><br/>
Marketing management and information technology  [Books]. 
Keith Fletcher 
 - New York  Prentice-Hall  1990 
 - Pages: 364 
<br/><br/><label>ISBN: </label>0135565073  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing -- Information systems -- Management.<br/>Marketing -- Management.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>HF/5415.2  / FLE