TY  - BOOK
AU  - Fletcher,Keith
TI  - Marketing management and information technology
SN  - 0135565073
U1  - HF/5415.2 
PY  - 1990///
CY  - New York
PB  - Prentice-Hall
KW  - Marketing -- Information systems -- Management.
KW  - Marketing -- Management.
KW  - Marketing research.
ER  -