Kotler, Philip <br/><br/>
Marketing management and strategy :  a reader / edited by Philip Kotler 

 - 3rd edition 
 - Englewood Cliffs, N.J. :   Prentice-Hall,   1984. 
 - xii, 448 pages :   illustrations ;   24 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0135582482  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Marketing--Strategic planning.