TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith Kohn
AU  - Kotler,Philip
TI  - Marketing management and strategy: a reader / edited by Philip Kotler
SN  - 0135582482 
PY  - 1984///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice-Hall, 
KW  - Marketing
KW  - Management.
KW  - Strategic planning
N1  - Includes index.
ER  -