Lazer, William., <br/><br/>
Marketing Management :   foundation and practices / 
William Lazer, James D. Culley 
 - London :  Houghton Mifflin Company,  1983. 
 - xxiv, 869 pages :  illustrations, charts ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0395327164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.