TY  - BOOK
AU  - Lazer,William
AU  - Culley,James D.
TI  - Marketing Management : : foundation and practices 
SN  - 0395327164
PY  - 1983///
CY  - London
PB  - Houghton Mifflin Company
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -