Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills : text, analysis, cases, plans / 
J. Paul Peter, James H. Donnelly, Jr.  
 - Plano, Tex. :   Business Publications.,   1986. 
 - xiii, 730 pages :   illustrations, charts ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0256030731  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies. <br/>Marketing--Management.