TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills : text, analysis, cases, plans 
SN  - 0256030731 
PY  - 1986///
CY  - Plano, Tex. : 
PB  - Business Publications., 
KW  - Marketing
KW  - Management
KW  - Case studies.
KW  - Management.
N1  - Includes bibliographical references and indexes.
ER  -