Guiltinan, Josph P. <br/><br/>
Marketing management strategies and programs  [Books]. 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 2nd ed. 
 - New York  McGraw-Hill  1985 
 - Pages: 444 
<br/><br/> Reg.no; 4953 transferred to SVNR [19/11/02] 
<br/><br/><label>ISBN: </label>0070489246  0.00 
<br/><br/><label>LCCN: </label>84009454 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing -- Management.