TY  - BOOK
AU  - Guiltinan,Josph P.
AU  - Paul,Gordon W.
TI  - Marketing management strategies and programs
SN  - 0070489246
PY  - 1985///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing -- Management.
N1  - Reg.no; 4953 transferred to SVNR [19/11/02]
ER  -