Guiltinan, Joseph P., <br/><br/>
Marketing management :   strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 4th edition. 
 - New York :  McGraw-Hill,  1991. 
 - xvii, 449 pages :   illustrations ;   25 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070489424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.