Hartley, Robert F.,  <br/><br/>
Marketing mistakes / 
Robert F. Hartley.  
 - 5th edition 
 - New York :   John Wiley & Sons,   1992. 
 - x, 352 pages :   illustrations ;   23 cm.  
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9780471548362  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Case studies.  --United States