TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes
SN  - 9780471548362 
PY  - 1992///
CY  - New York : 
PB  - John Wiley & Sons, 
KW  - Marketing
KW  - United States
KW  - Case studies.
N1  - Includes bibliographical references.
ER  -