McDonald, Malcolm H. B., <br/><br/>
The marketing plan :  a pictorial guide for managers / 
Malcolm H.B. McDonald, Peter Morris.  
 - London :   Heinemann.,   1987. 
 - vii, 96 pages :   illustrations ;   30 cm.  
<br/><br/><label>ISBN: </label>9780434912230  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.