Westwood, John.   1947- <br/><br/>
The marketing plan :  a practitioner's guide / 
John Westwood.  
 - 2nd ed. 
 - London :   Kogan Page,   1996. 
 - 224 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780749418137  0749418133 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing--Management. <br/>Marketing--Planning.