TY  - BOOK
AU  - Westwood,John
TI  - The marketing plan: a practitioner's guide 
SN  - 9780749418137 
PY  - 1996///
CY  - London : 
PB  - Kogan Page, 
KW  - marketing
KW  - Management.
KW  - Marketing
KW  - Planning.
N1  - Includes bibliographical references and indexes.
ER  -