McDonald, Malcolm H.B., <br/><br/>
Marketing plans : how to prepare them how to use them / 
Malcolm H.B. McDonald. 
 - 2nd edition 
 - London :  Heinemann,  1989. 
 - ix, 337 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0434913006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Planning.<br/>Marketing research.