Bearden, William O., <br/><br/>
Marketing : principles and perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - 2nd edition 
 - Boston, Mass. :   Irwin McGraw-Hill,  1998. 
 - xxxvi, 615 pages :  illustrations ;   28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256218978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- United States.