TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing : principles and perspectives
SN  - 0256218978
PY  - 1998///
CY  - Boston, Mass. : 
PB  - Irwin McGraw-Hill
KW  - Marketing -- United States
N1  - Includes index
ER  -