Adcock, Dennis. <br/><br/>
Marketing principles and practice / 
Dennis Adcock, Ray Bradfield, Al Halborg and Caroline Ross. 
 - 2nd edition. 
 - London :   Pitman Publishing,   1995. 
 - xii, 420 pages :   illustrations (some col.) ;   25 cm.  
<br/><br/>includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780273607342  0273607340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.