TY  - BOOK
AU  - Adcock,Dennis
AU  - Bradfield,Ray
AU  - Halborg,Al
AU  - Ross,Caroline
TI  - Marketing principles and practice
SN  - 9780273607342 
PY  - 1995///
CY  - London : 
PB  - Pitman Publishing, 
KW  - Marketing.
N1  - includes bibliographical references and indexes.
ER  -