Peterson, Robert A. <br/><br/>
Marketing research/ 
Robert A. Peterson. 
 - Plano, Tex :  Business Publications,  1982. 
 - xvi, 679 pages :   illustrations, charts ;  24 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256024375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.