Kinnear, Thomas C., <br/><br/>
Marketing research : an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 4th edition 
 - New York :  McGraw-Hill,  1991. 
 - xxi, 856 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070347573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.