Malhotra, Naresh K., <br/><br/>
Marketing research : an applied orientation / 
Naresh K. Malhotra. 
 - 2nd edition 
 - Upper Saddle River, New Jersey :  Prentice Hall,  1996. 
 - xxxiii, 890 pages :  illustrations ;  25 cm. 
<br/><br/> Includes  index. 
<br/><br/><label>ISBN: </label>0132428016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing reseach -- Methodology.<br/>Marketing research.