TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research : an applied orientation
SN  - 0132428016
PY  - 1996///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing reseach -- Methodology
KW  - Marketing research
N1  - Includes  index
ER  -