Chisnall, Peter M. <br/><br/>
Marketing research :  analysis and measurement / 
Peter M. Chisnall.  
 - 2nd edition. 
 - London :   New York :   McGraw-Hill,   1981. 
 - xi, 391 pages :   illustrations, charts ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>007084559X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.