TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing research: analysis and measurement 
SN  - 007084559X 
PY  - 1981///
CY  - London : , New York : 
PB  - McGraw-Hill, 
KW  - Marketing research.
N1  - Includes bibliographical references and indexes.
ER  -