Tull, Donald S. <br/><br/>
Marketing research :   measurement and method : a text with cases/ 
Donald S. Tull and Del I. Hawkins. 
 - 3rd edition 
 - New York :  London,  1984. 
 - xvi, 794 pages :   illustrations, charts ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0024217808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research --Case studies.<br/>Marketing research.