TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research : : measurement and method : a text with cases
SN  - 0024217808
PY  - 1984///
CY  - New York
PB  - London
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -