Churchill, Gilbert A., <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill.  
 - 3rd edition 
 - Chicago :   Dryden Press,   1983. 
 - xxi, 756 pages :   illustrations ;   24 cm.  
<br/><br/><label>ISBN: </label>4833701340  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.